UFPB UNIVERSITY PRESS: EDITORIAL CONTRIBUTIONS (2013 - 2020)
CONTRIBUIÇÕES EDITORIAIS ENTRE 2013 E 2020
Keywords:
university presses, scholarly communication, editorial management, information units, UFPB university pressAbstract
This study analyzes the contributions of the UFPB University Press to institutional scholarly communication between 2013 and 2020. Adopting a descriptive and applied research design, the study was conducted through action research and participant observation, with data collection guided by a protocol grounded in the Daily Work Routine Management framework. The results demonstrate the implementation of several managerial initiatives, including the development of a new visual identity, the establishment of updated editorial policies, the digitalization of publications and submission workflows, the expansion of institutional partnerships and cooperation agreements, and the strengthening of dissemination and distribution channels, such as the Bookstore Outlet and the Mobile Bookstore. During the period examined, the Press published 908 titles and invested substantial resources in the dissemination of scientific knowledge. The findings indicate that these managerial transformations significantly enhanced the reach, visibility, and quality of the Press’s editorial production, reinforcing its role as a strategic information unit within the Federal University of Paraíba (UFPB).