DIGITAL INTERACTIONS, SOCIABILITY, AND READER INFLUENCE ON AN INSTAGRAM LITERARY PROFILE
Keywords:
Reader Sociability, Digital Literary Communities, Convergence Culture, InstagramAbstract
This study analyzes contemporary reading practices, reconfigured by Digital Information and Communication Technologies (DICTs) and the participative dynamics of social networks. The general objective is to investigate how the digital interactions established in the Instagram profile Pausa Literária (@pausaliteraria.ce) contribute to reader influence and to the constitution of sociability bonds among its followers. Theoretically grounded in authors such as Yves Jeanneret, Henry Jenkins, and Paulo Freire, the research incorporates Dell’Isola’s perspectives on reading as a constant social activity and Recuero’s insights regarding networks and virtual communities within the digital environment. Methodologically, this is a qualitative, exploratory, and documentary study. The analytical corpus, consisting of publications and discursive manifestations collected on the platform, was submitted to Laurence Bardin's Content Analysis technique. The data were structured into three fundamental analytical categories: reader influence, reader identity, and reader sociability. The results reveal Instagram as a space for symbolic circulation and cultural mediation capable of fostering virtual communities, promoting a sense of belonging, and redefining literary consumption.