CONFIANÇA INFORMACIONAL E DIFERENÇAS GERACIONAIS
ESTUDO SOBRE COMPORTAMENTO DE BUSCA NA ERA DIGITAL
Palavras-chave:
ambiente informacional digital, confiança, gerações, comportamento de busca informacionalResumo
O crescimento exponencial da informação online tem intensificado os desafios na avaliação da confiabilidade das fontes, exigindo uma compreensão mais profunda do papel do usuário na avaliação da confiança informacional. Este artigo, de natureza ensaística com abordagem qualitativa, discute o conceito de confiança e suas variações com base nas contribuições de Marsh e Dibben (2003), com os conceitos de confiança incorreta, não confiança e desconfiança. A confiança, sendo um conceito central, multidimensional e sensível a contextos sociais, políticos e culturais, tem despertado crescente interesse acadêmico, sobretudo diante do declínio global na credibilidade institucional. O estudo enfatiza as diferenças geracionais como fator relevante no comportamento de avaliação informacional. Indivíduos de uma mesma geração tendem a compartilhar padrões semelhantes de comportamento de busca: gerações mais velhas priorizam marcas e figuras jornalísticas consolidadas, enquanto as mais jovens valorizam transparência e verificação dos fatos. A análise das gerações X, Y e Z, nesse sentido, contribui para compreender os diferentes critérios de julgamento e as formas distintas de interação com o ambiente informacional digital. Os achados deste trabalho não buscam encerrar o debate, mas apontar caminhos para futuras investigações sobre confiança, desinformação e comportamento informacional na Ciência da Informação.
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